Campaign
/
Beauty
A Boiadeira
(
1
)
/ About the project
More than launching a typical celebrity makeup collab, we truly co-created with Ana Castela, one of Brazil’s most popular country singers. Going full out in the Midwest–Texas aesthetic of her latest album, from tattoo-inspired packaging to inviting a fan to record the making of at shooting day. The result: beauty and social assets that sold out the collection in just two months.
/ Credits
Client:
Avon Brasil
Creative Director:
Layana Leonardo, Juliana Martins
Art Director:
Inácio Barbosa
Copywriter:
Melany Pereira
OTHER
PROJECTS
Get in touch